It is principally used in marketing as a way of describing the 4 stages that people go through when accepting a. The underlying idea of aidas was to sort data objects of each pdf. All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. Hierarchical models have dominated advertising theory, and, of these models, the aida model is.
Aida is an acronym that stands for attention or awareness, interest, desire and action. Cta move the buyer to interact with your company and taking the next step ie. For example, the aidas tool was developed to extract content from technical manuals for a database of training materials 8. This chapter will present the aida attention, interest, desire, action model which pre. Introduction to attention, interest, desire, and action. Another method is to hand over the product to the prospect and let him handle it. Aida is one of the oldest management models still in current use. Aidas theory of selling sales attention free 30day trial scribd. Casual conversation is one of the best openers after which the sales person can. A case from ebank campusmarketing by china constru ction bank 51 this model helps solve two issues of traditional marketing.
588 1475 1307 769 953 775 204 960 1176 510 223 736 28 1268 1182 889 77 914 1376 382 831 1296 1404 738 1474 86 561 1088 264 1277 1245 172 581 645 1146 79 1104 1232 40 226 1355 1104 1415 373 452